Victor Talsma leads growth at Qlero, where he owns commercial strategy, enterprise partnerships, and the go-to-market work that brings royalty infrastructure to labels and publishers. He works closely with the founding team on pricing, deal structure, and the adoption path for larger rights organizations, turning complex operator needs into contracts and deployments that hold up at scale.

His background is operator-first. He co-founded Streampal AB and built B2B audio-streaming products where uptime, unit economics, and customer acquisition had to work together from day one. That experience, across musictech and fintech, shapes how he runs growth at Qlero: clear metrics, fast feedback loops, and priorities that follow what teams in the field actually report.

Alongside Qlero, Victor serves as CFO at Nova Group, where he oversees financial governance and portfolio strategy for music and media investments. Exposure to venture studio environments and listed-company board work keeps his focus on capital efficiency, audit-ready reporting, and the structural choices that let rights businesses grow without losing control of their data or economics.

With rights holders, Victor looks for fit early, focusing on partnerships where Qlero's infrastructure delivers measurable outcomes in onboarding, reconciliation, and catalog complexity. He builds relationships designed to expand across territories and stakeholder layers, not one-off installs that outgrow the product in year two.